Technology-forward
Fourteen years of daily interaction with Google Ad Manager and AdExchange has allowed me to become intimately familiar with Google ad tech. I will help you set up an ad server from scratch or audit your current set up - and liaise with your developers to make sure everything's copacetic.
If you work with ad networks, header bidding should be a part of your strategy. I'll help you select and implement the best wrapper for your needs.
Revenue-driven
Need to focus on building your audience? Let me worry about revenue generation and yield optimization. My years of experience with various SSPs, exchanges, and ad networks means I'll always recommend the best partners for you, and integrate them seamlessly.
Already have a stack in place? I'll come in and do an audit of your processes and practices to make sure you're optimizing for revenue and savings.
Missing a piece?
I like to help wherever I'm needed, and I don't require exclusivity. I can be your one-stop-shop for ad operations and trafficking, or I can work with your existing team to provide skills and expertise that may be missing or underserved.
Worried about scalability? I have an adept team of colleagues I can bring on board with minimal notice if the workload increases.
Startup brain
My startup background has trained me to run lean. I'll always recommend the most cost-effective solutions that meet your needs. I'll also help develop processes and workflows for your existing team that allow for the most practical use of time.
Does your team need to level up their skills? I can help you arm them with knowledge and training tailor-made to your company's practices.
Have questions? Don't see something listed here? Talk to me to learn more about what else I can do for you.